A clear explanation of Free versus Pro land intelligence: score modules, fair-value range, comparables, watchlists and deal-check context.
The headline score is only the entry point
A 0-100 score is useful because it makes listings sortable. It is not enough to make a buying decision. The paid value of CampoAR sits in the explanation layer: which modules drive the score, which factors are source-backed, where the data is weak, and what a buyer should verify next.
Free account versus Pro account
A free account can preview listings, see broad signals and understand whether a property is worth saving. Pro should unlock the full scorecard: land and climate fit, water caveats, geo trust, legal flags, access and infrastructure, market price context and confidence labels. The free tier creates discovery; Pro explains decision quality.
Fair-value range and comparables
Price context is a major paid surface. The Pro view should expose the fair-value band, the comparable set, the confidence label and the reason outliers were filtered. Buyers do not just need to know whether a listing is expensive. They need to understand which evidence supports that conclusion.
Watchlists and alerts
A buyer may watch an area for weeks before acting. Watchlists and alerts turn CampoAR from a one-time search tool into a market-monitoring workflow. Useful alerts include price movement, new comparable inventory, better coordinate confidence, new risk flags and listings entering a saved score range.
Deal Check stays separate
Pro should not replace a paid Deal Check. A subscription helps users screen and monitor the market. A Deal Check is a focused review of one concrete property and should include human-readable delivery, source caveats and next-step questions. It is closer to a decision memo than to a dashboard.
Why this is monetizable
The buyer is not paying for scraped listings. The buyer is paying for reduced uncertainty: labeled sources, explainable scoring, comparable logic, confidence labels and a faster path from interest to due diligence. That positioning is stronger, more defensible and easier to trust.